United Kingdom
Accuracy and UK information
Dr Selina Skin is an AI-assisted consumer information tool designed to identify and describe selected visible characteristics of facial skin from user-submitted photographs. The service does not diagnose disease, prevent disease, monitor disease, treat disease, prescribe medicines, determine treatment suitability or replace assessment by an appropriately qualified healthcare professional.
AI helps you understand your skin. Your clinician helps you decide what to do.
AI skin analysis — accuracy
Photographs can show how skin looks in that moment. They cannot examine skin the way a clinician can in person. We keep the language honest so nobody is led to believe this is a diagnosis.
What this reading is
A photograph-based observation of visible skin appearance — tone evenness, texture, shine, redness, pore appearance and fine-line appearance. It is an indicative guide to discuss in clinic, not a measurement from medical equipment.
What this reading is not
It is not a medical diagnosis, not a dermatology exam, and not a screen for skin cancer, moles, infection or any disease. It does not replace an in-person consultation with a qualified clinician.
Why we do not quote a percentage accuracy
UK advertising rules require evidence before efficacy or accuracy claims are made. This tool is not a clinically validated medical device, so we do not claim a diagnostic accuracy rate. Lighting, makeup, filters, camera quality, pose and skin presentation all change what a photograph shows.
What a clinician adds
A member of the Dr Selina Clinics team reviews your information. An in-person consultation can assess your skin, medical history and suitability for treatment in a way photographs cannot.
In short
Use this as a quick, indicative reading of visible appearance. A member of the Dr Selina Clinics team will review your information and discuss next steps. If you are worried about a changing mole, bleeding, ulceration or a new unexplained lesion, contact a doctor or the NHS — this tool is not designed for that.
UK compliance
Aesthetic advertising in the UK is regulated. This experience is built to stay on the permitted side of those rules.
Intended purpose
This service is designed to provide an indicative appearance reading. It is not intended to diagnose, prevent, monitor or treat disease or determine treatment suitability. Whether it is a medical device is a matter for professional regulatory assessment of the actual intended purpose and functionality — this page is not that assessment, and we do not claim MHRA registration or approval.
Adults 18 and over
UK advertising rules for cosmetic interventions mean this experience is for adults. We do not target under-18s. If you are under 18 you will be directed to the clinic website without this analysis.
Prescription-only medicines
UK medicines law prohibits advertising prescription-only medicines to the public. Botulinum toxin and some injectable products are never recommended or promoted here. Suitability for any prescription treatment is decided only by a qualified prescriber after consultation.
No guaranteed results
Treatment names shown are from the public clinic menu and are suggestions to discuss — not a prediction of outcome, not a prescription, and not a claim that a treatment will work for you.
Consultation required
No treatment is provided through this tool. A consultation with a qualified clinician at Dr Selina Clinics is required before any procedure.
Your photographs and UK GDPR
Photographs are used only for this session’s appearance assessment. They are not used to identify you, build a facial-recognition template, or infer race, ethnicity or health conditions. You may close the browser to end the session. Contact details you choose to leave are so the clinic can follow up about this enquiry.
Who we follow
- UK Advertising Standards Authority (ASA) / CAP Code — including rules on cosmetic interventions and under-18s.
- Human Medicines Regulations 2012 — no advertising of prescription-only medicines to the public.
- MHRA guidance on software and AI — this tool is not presented as a medical device.
- UK GDPR and the Data Protection Act 2018 — photographs and contact details.
- Consumer protection rules — no misleading claims or omitted material information.
For professional review
A Data Protection Impact Assessment, clinical governance review and (where appropriate) an MHRA intended-purpose assessment should be completed by qualified professionals before any paid advertising launch. This product is designed so that work is possible. It does not replace it, and it is not MHRA, ICO or ASA approved.
DR SELINA CLINICS LTD · Company no. 12260390 · GMC 7073987 · 40 High Road, South Woodford, London E18 2QL
Questions: info@drselinaclinics.co.uk · 020 8637 5595